The 5 Pillars of Proximity Marketing

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5 Pillars of Proximity Marketing


Phone User
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Receive FREE desired content, (videos, wallpapers, coupons, ect)
-They are interested in the content due to their geographic location (just paid $100 for a concert ticket)
-Happy to receive this exclusive content of their favorite artist or sports team
-Content remains on their phone providing multiple views and sending to others 

Sponsor
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Content is branded with sponsors’ logos or offers
-Every person that leaves a venue with their content will be getting multiple views of that brand image
-User may “virally spread” the content to an unlimited amount of friends around the world
-Users will redeem content for an offer provided by the by the sponsor

Artist
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Their face/ music is leaving the venue on thousands of mobile phone
-Increase awareness of the artist
-Ability to drive traffic back to the artist’s site to “engage” the
fans in an offer that requires them to join mailing list / fan club –
rapidly building the artist’s database
-Promote upcoming shows, events, and merchandise
-Bragging rights as innovative performer

Venue
-Great public relations opportunity… becoming the FIRST Bluetooth/WiFi enabled venue in the country
-Providing free content for the customers
-Opportunities for revenue streams – (Coupons for concessions)
-Advertising for upcoming events or attractions to target audience already within that venue

Retailer
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The coupons and offers that are delivered may be EXCLUSIVE to certain retailers such as Wal Mart, Target, ect.
-User will be going to retail to redeem the offer
-Drives traffic to retail location – people are free to browse other goods- increasing overall sales