Mass Merchants

Proximity Marketing in a mass merchant retail environment is a convergence of brands and extends a consumer’s experience beyond just shopping. When consumers enter your location with their Bluetooth enabled, their visit can be tracked so you can recall all the areas that a consumer visited while at your location. The Proximity Marketing dynamic software provides data that can assist you in assessing the value of retail space leased to companies that sell products and services in your store. This increases the value of the space by leveraging the large audience that a mass merchant retailer typically attracts.

Now you can offer a strong promotional leg to consumer brands that are looking to leverage their national advertising campaigns. Whether it is at a soda display or by an impulse purchase at a register, Proximity Marketing is a vital component to your overall marketing program.