Proximity Marketing reaches the consumer on the go. Todays busy lifestyles demand advertising that can attract consumers with little time to sit in front of a television or computer. Have you ever been to an airport and had a person ask you, "Do you want a FREE airline ticket?" Not only is this approach invasive, but also the reality is that people don't have additional time in their busy schedules to speak to another person about something that they are trying to sell.
Proximity Marketing alleviates all of that tension. By strategically locating Proximity Marketing in consumer dwell points such as a food court, you can allow users to engage with your product or promotion. Airports are prime locations where people are going from one location to another and many professionals don’t have time to read an advertisement. Proximity Marketing lets the consumer take the ad with them.