Macy's Flower Show(R) and Ace Marketing & Promotions Inc. Deliver Bluetooth & Wi-Fi Proximity Marketing Campaign

VALLEY STREAM, NY--(MARKET WIRE)--Apr 8, 2009 -- Ace Marketing & Promotions Inc. (OTC BB:AMKT.OB - News) announced today that they would be supporting Macy's Flower Show® by deploying Proximity Marketing, a proprietary Bluetooth & Wi-Fi content delivery system, at this year's event taking place at Macy's Herald Square in New York City from Sunday, April 5th to Sunday, April 19th, 2009.Visitors to the annual floral spectacular are encouraged to enable their Bluetooth Visibility to "On" and Discoverable to receive content upon entering Macy's Herald Square. After enabling Bluetooth Visibility the technology will dynamically detect devices within a few minutes of entering the targeted range. Once in the zone a permission request will be sent to discoverable devices. Visitors will see a prompt stating, "Would You Like To Receive Free Content From Macy's Flower Show?" After accepting the request a download will immediately begin and be stored in the user's media folder where it can be viewed and sent to family and friends, adding a viral benefit to the campaign.

During the show Macy's will provide visitors with commemorative event images, important guided tour information and fun facts about the intricately landscaped gardens.

Michael Trepeta says, "It's a perfect complement to Macy's Flowers Show and allows you to not only experience the event, but you can share it with your loved ones."

"We are excited to offer this new level of interactivity to our visitors during our spectacular Flower Show," said Amy Kule, producer of Macy's Flower Show. "The show has always been about reaching out and touching the senses and creating emotional connections with spectators. This added ability to engage and provide interesting content will reinforce that special connection that keeps Flower Show fans coming back year after year."