3 Most Successful Proximity Marketing of the Past Year
- Company: Krispy Kreme
- Krispy Kreme put the right amount of resources and effort into the most important aspect of successful proximity marketing campaigns, the “Call-to-Action”. Krispy Kreme placed Bluetooth download call to action billboards across their U.K. market. The effort paid off and generated 50,000 downloads during a 15-day campaign.
- Company: Pot Noodle
- Pot Noodle set up large calls-to-action on multiple commuter train lines in London. The calls-to-action pushed a free branded mobile game. The campaigned ran for four weeks and generated a viral effect, receiving 95,000 downloads.
- Company: Lynx
- Utilized proximity marketing to promote a new pocket sized body spray across college campuses. They installed highly visible call-to-action floor vinyls in the “download zones” to increase awareness of the campaign. The campaign encouraged students to download a dating application. The campaign was a massive success and saw 500 downloads a day.
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