Ace Marketing Launches Long Island Proximity Marketing Network

Ace Marketing Launches Long Island Proximity Marketing Network:

In the past couple of months we have launched a Proximity Marketing network within 60+ franchisee owned and operated Dunkin Donuts across Long Island, creating this regions first proximity network. Each location is armed with our proximity marketing technology, communicating with Dunkin Donut costumers Bluetooth or Wi-Fi enabled cell phones. 

The content, which is sent through by Ace and is completely independent of any cell phone service provider, is always Free to the recipient.  Our technology has the ability to provide advertisers with real-time statistical reports on the effectiveness of each campaign, detailing how many total users received the content and also how many proceeded to download it. Our sales model operates on a pay-per-download basis; with advertisers paying each time their content is accessed. 

The Long Island Dunkin Donuts Network sees:

• 18-49 year old age group with disposable income
• Each store drives in approximately 5,000 transactions per week
• Weekly foot traffic per location is approximately 7,500
• 10,000+ unique monthly mobile downloads
• An affluent middle-high class demographic 
• A Long Island population of approximately 7.5million people

Our Long Island Proximity Marketing network offers a dynamic mobile marketing platform for third party sponsors and brands to work within this specific demographic to effectively target and engage consumers. Proximity marketing location based marketing allows you to truly interact with your desired demographic when it counts. 

Coca-Cola’s Bluetooth Marketing Campaign:

Coca-Cola has been a sponsor and big supporter of the Picadilly Circus in London. Their massive billboard on site has been a staple of this exquisite tourist attraction. In 2006 they launched a new advertising campaign promoting a fictional “Happiness Factory.” The advertisement is animated characters in a fairy tale world inside the vending machine that make and deliver the Coca-Cola and its joy to the human race. To progress their ad campaign Coca-Cola used Bluetooth marketing in and around its billboard to make multimedia content available to tourists, commuters, and people passing by to download, calling it the “Happiness Hub.”