EYE and Ace Marketing & Promotions Launch a Mobile Proximity Marketing Network in Shopping Malls

NEW YORK, NY--(Marketwire - June 22, 2010) -  Leading Out-of-Home mall media specialist, EYE and Ace Marketing & Promotions, Inc. (OTCBB: AMKT) have partnered to launch a Mobile Proximity Marketing mall network in EYE mall properties. Ace's Mobile Proximity Marketing technology is designed to allow advertisers in EYE malls to reach on-the-go shoppers on their mobile devices with rich media content delivered via Bluetooth or Wi-Fi. The technology, which allows advertisers to reach their desired demographic with hyper-targeted messages, has been embedded in the digital Eyelite units strategically placed in high traffic, high dwell-time areas of the mall, including entrance, food court and escalator locations.

The product is available via EYE's digital mall network in New York, New Jersey, California, Colorado and Arizona. The technology will also be installed in all digital units at the new Santa Monica Place, reopening in August 2010. EYE also plans to incorporate it in additional malls across the country.

EYE Shop Sr. Vice President Jeff Gunderman said, "Mobile Proximity Marketing gives EYE the opportunity to make our advertisements interactive and offer our clients reporting about the engagement rates of consumers with their ads. True ROI reporting will enhance the value of advertising in the mall space. It is a fantastic complement to the existing advertising medium."

Dean Julia, Ace CEO, added: "We have had great success with this technology with a wide range of past clients such as Macy's. Collectively, the 10 malls in this initial rollout represent approximately 10 million consumer visits per month. That gives us a tremendous opportunity to deliver relevant adverting content. As we continue to roll out in additional malls throughout EYE's portfolio, we feel this partnership can create a national advertising network that can rival any other advertising