A new survey conducted by mobileSQUARED

A new survey conducted by mobileSQUARED found that 61% of mobile phone users believe that coupon vouchers will become the dominant form of mobile marketing by 2015. The research reveals that users are thought to be “more likely to utilize mobile marketing or advertising promotions that are sent to them via their mobile phones than those generated through search, display or navigation.” The widespread use and acceptance of mobile marketing through messaging creates a huge opportunity for brands. Ace marketing’s proximity marketing network can deliver the most effective mobile marketing, prompted messages, to thousands of consumers across the US.